CleverNews July and August 2009
What’s News at CleverLink
Teaching the Teacher
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CleverLink provided training to twenty Southern Highlands based teachers and principals in July.
We have been using website technology to support many organisations including schools, universities and colleges for over 10 years. We understand your challenges and have solutions that will promote your organisation, streamline admin processes and help your staff really connect with technology. If you know any educational institution or organisations that need online solutions please pass this message on!
Click here to download a brochure (PDF 1.2mb) or contact us
And CleverLink can help YOU with your branding, website, online and offline marketing and support you with the right tools to achieve your goals at the right time! Contact Us for an obligation free quote!
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Meeting with the Julia Gillard, Minister for Education, Deputy Prime Minister at SBS
Julia Gillard, Minister of education
& Deputy Prime Minister of Australia & Camtu Pham, founder of CleverLink |
Our MD, Camtu Pham, met with Julia Gillard, Minister for Education, Deputy Prime Minister last month at SBS tv station. As an educator with great interest in the future education system in Australia - Camtu attended the 'Insight' forum and contributed her ideas.
As an educator, who provides professional development to teachers, a parent & business owner, Camtu has many questions and ideas to contribute (the other 50 people in the room at the forum were also people with lots of things to share). While you won't see Camtu's questions and suggestions on the TV program - she did have a great discussion with the Deputy Prime Minister.
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Camtu's suggestions were: Besides honing our students with literacy and numeracy - children in Australia can learn about the following techniques early in their education years so that they can cope with the amount of things they need to learn and achieve much sooner:
- Goal setting & self esteem
- Relaxation & stress release techniques
- Memory recall techniques
- Creativity & problem solving
- Assertiveness, and of course techology skills.
Clever School brochure is now available - download a brochure (PDF 1.2mb) or contact us
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Client Spot Light
The Duster Dollies
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The Duster Dollies, the brainchild of Julie Finch-Scally, is an Australia-wide home cleaning franchise. When Julie came to us, she had a website but wanted something more dynamic. Something that would show the true value of The Duster Dollies – as well as streamline certain business processes. Julie invested in our web development, design and copywriting services to complete her project. |
Through The Duster Dollies website you can:
· Book a FREE quote
· Request franchise information
· Choose a service
· Get cleaning advice
· Purchase a gift voucher
· Apply for a job
The Duster Dollies website is now a fresh, vibrant and uniform site, which mirrors the style of cleaning you can expect. The information offered on the site is simple and direct, which not only helps clients choose the best options, but helps the franchisee’s offer consistent service to each of their clients.
If you would like CleverLink to help you with your website or other marketing, please contact us today
Up Coming Events
Why not join us and reap the rewards.
Call today on
(02) 4284 3600 or email
service@cleverlink.com.au to book your place and experience all this in an environment of knowledge, encouragement and support!
Business Expresso : Thursday 24th Sept 2009
If you’re a business owner, or key employee, who likes to talk strategy, you’re invited to meet like-minded people at Business Expresso!
When: Last Thursday of each month – 3:30pm to 5pm. Next one
is on 24th Sept 09
Where: CleverLink Office 104 Railway St, Corrimal
RSVP: Call us on 4284 3600 or email service@cleverlink.com.au to reserve your place TODAY!
If you’re in business, whether you’re an owner or key employee, you are welcome to join us. We guarantee this think-tank is an intensely valuable and effective way to generate big ideas, leverage resources, discuss strategies and take your business from warm to scorching!
So come along and prepare to be heard, to share your knowledge and to make real breakthroughs with the help of your peers. We would love to see your there!
If you would like to join us for our next Business Expresso - on 24th Sept –it’s never too early to reserve a seat! Numbers are limited, so reserve your spot NOW.
Power Words
It pays to share what you know!
You probably already know that having good quality, relevant information on your website is a great way to build and maintain your site’s popularity. It adds value. But did you know there is also a way you can send this same information out to ‘bring home the bacon’? It’s called ‘article submission’ and its FREE.
What is Article Submission?
Article Submission is a tool you can use to build your brand online by attracting quality ‘link backs’ to your site. You simply need to share your knowledge on a topic relevant to your website and you submit it to an Article Directory.
How does it work?
If someone finds an interesting article on the Article Directory, they will want to use it on their site, e-magazine or newsletter. This means increased exposure for your brand, because readers can link from your article, back to your website.
What are the benefits?
· Increased website traffic
· Potential sales
· Brand Awareness
· Respect
· Link Backs
· Free exposure
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Where do I start?
Simply look up Articles Directory; choose one; register (they’re FREE) and submit an article. Why not start with an Australian Directory - http://www.articledirectory.com.au
Writing can be time consuming; how can I make sure I get the maximum out of this exercise?
· Make sure your articles contain new information, or a fresh approach to old information
(Does it stimulate thought, link data or breakdown previously academic information?)
· Always include your URL (www.yourdomain.com.au) in your article
· Proofread your article before it goes out
· Use keywords from your site, throughout your article
· Your article will remain in the database for up to six months
Need Help?
CleverLink can help you write professional quality articles for you and submit them to hundreds of article directories on your behalf. Call us today for more information – 1300 721 837 or email service@cleverlink.com.au
PS. Our team has also helped many authors to turn their words into books. Go to our book cover design & printing for more info.
Traditional Marketing
Marketing Hit
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To illustrate the power of social media such as You Tube a Canadian musician (whose guitar was broken in transit and was refused compensation) launched a video/music clip on You tube about his plight. Within 10 days the clip had had over 3 million views and brought their airline in question to the bargaining table.
In the spring of 2008 Dave Carroll, and other passengers on the United Airlines flight, watched from the plane as United’s baggage handlers actually threw his $3,500 Taylor guitar around on the tarmac. |
He contacted them to ask for compensation, but United said they wouldn't pay for the damages.
So, Carroll wrote a catchy song about “how much United sucks”. Not surprisingly, the airline then changed their mind and paid the compensation.
Carroll later requested that United Airlines give the compensation that he was due to charity.
Marketing Miss
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The thought of having to stand on air flight may not thrill you. However, in its never ending quest to drive airline prices further down Ryanair wants passengers to stand during its flights so the budget airline can squeeze more people onboard. The Irish air carrier plans to cut costs by making fliers perch on stools with seatbelts around their waists.
The airline has already had talks with US plane manufacturer Boeing about designing an aircraft with standing room.
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Other ”innovations” the airline is also planning include plans to make passengers carry all their own luggage up to the planes, (perhaps a certain Canadian musician would prefer that) on line check in only with no check in counters and putting a coin slot on the plane toilet so you would have to pay around $2 to use it.
CleverLink can help you improve the look, feel and functionality of your current site or we can design a new site from scratch. See our web design portfolio or Contact us today for a no obligation free quote!
What is a brand?
It is critical that logos create positive feelings because of the expected transfer of emotion from the logo to the brand or firm. If a logo evokes positive, warm emotions they will transfer to the brand and affect the customer’s brand experience.
The American Marketing Association defines a brand as a “name, term, sign, symbol, or design or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.” The brand refers to all aspects that relate to identity.
Brands can be differentiated by not only their names, but by colour, font, size and style, and also symbols. Each element of the brand has the potential to influence consumers’ perceptions, and so each should be carefully evaluated for its impact. Selecting a good brand is critical to competitive advantage. One study suggests that good brand names reflect the characteristics of the target market and create a product image that is unique and memorable. It is also important that brand names are easy to understand, pronounce and spell.
The visual aspects of brands (the logo) also contribute a great deal to corporate image and therefore brand equity. The best logos are those that are recognisable and meaningful and produce positive feeling. High recognition logos tend to be memorable because they are distinctive in some way. The distinctiveness leads consumers to not only correctly identify the logo, but also to associate the logo with the brand or firm.
Meaningful logos are those that clearly evoke the message the firm wants to communicate.
CleverLink has been creating logos for many organisations so if you would like to see what we can do for your brand
contact us now
Digital Marketing & SEO
You Send It
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If you ever find yourself needing to email a large file, but you don't want to deal with long wait times for uploading attachments, you can send a file up to 100 MB free, through the website YouSendIt.
Once you have registered for this free service, you can send high-quality videos, whole albums of music, and a ton of high-resolution photos at once; up to 2GB in size (Eg: Gmail's limit is 10 MB).
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Much easier than trying to send large email attachments that can clog your email, traipsing down to the PO to send your files on a disk or finding someone who can FTP it for you.
The whole process is fast and easy, and you'll even get a confirmation that the file was received, in your email inbox.
With more than 9.5 million registered users from 220 countries, YouSendIt has transferred over 40,000 GB per day and over 500 million files to date.
If you would like to find out how SEO and copywriting can increase your returns, call us on 11300 721 837 or email service@cleverlink.com.au
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Website of the Month
Questacon
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Questacon, located in Canberra, is Australia’s National Science & Technology centre that helps young people learn about science by giving an exciting, hands-on experience in a child-friendly environment. To capture their market they’ve used colourful graphics and put a lot of work into ensuring their navigation is user-friendly.
The Questacon website targets primary and secondary children and is aimed at capturing a local and interstate audience. What better way to get their market excited about coming to visit than inviting them in for a taste?
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Food for My Brain
Change Before You Have To Change
“It is not the strongest of the species who survive, nor the most intelligent, but those most responsive to change.” Charles Robert Darwin
Mark Victor Hansen stated that: “You must be on top of change or change will be on top of you”, and I absolutely agree with his statement! We are living and working in an environment where things around us are constantly changing. How are we going to achieve big things in life if we don’t respond to these changes? My philosophy is “change before you have to change”.
You and I are more motivated toward the change factor when we make our own decision that we want to change rather than when situations force us and we have to change. Therefore, identify areas of our life that need to be changed or ‘updated’ and take action one-by-one. Change it before it makes you change.
To make the change exercise easier to manage and more successful, I suggest the following actions:
Identify the type of change you want and need to make;
Clarify the benefits and make sure the changes are worth making
Outline the resources you need to achieve the expected outcome. This may be people, time, tools, and so on;
Develop a model or monitoring technique so you know you are on the right track; and
Celebrate your successes.
(this is an excerpt from Aim High Fly Fast: How to make a wonderful world for yourself and others)
Go to Food For my Brain Web site to explore brain food! If you would like to learn more about Camtu’s positive approach to success, take a look at her book, Aim High Fly Fast: Creating a Wonderful World for Yourself and Others
Positive Mind
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“Dream as if your life will never end. Live as if today was your last day!”
Camtu Pham
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Clever Tool Box
"As you give, so you shall receive."
St Francis
Believe it or not, people want to help you reach your goals. You simply need to allow this to happen. So, how can you help
others to help you with your goals? Try these simple steps:
- Taking the time to build relationships
- Finding out the needs of your network and helping them with whatever you can
- Send cards, postcards and useful emails
